Free tools

Marketing math, made simple

Free, bilingual tools to help you plan campaigns with clarity. Start with the Advertising ROI calculator, then size your Google Ads budget, forecast a PPC campaign, find your break-even ROAS, and put a number on customer lifetime value.

Advertising ROI calculator

Estimate the return on your ad spend

Adjust the numbers for your business and watch the results update instantly.

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Your estimated results

Return on investment (ROI) 60%
Customers won 20
Revenue $8,000
ROAS (return on ad spend) 1.6x
Net profit $3,000

Estimates for planning only. Actual results vary.

More tools

Calculators for every media decision

All free, all bilingual, all work on your phone. Change a number and the results update instantly.

CPM calculator

What are you paying per thousand impressions?

Compare media value across radio, OTT/CTV, programmatic, and social on one yardstick.

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CPM (cost per 1,000)-
Cost per impression-
Impressions your budget buys-

CPM = cost / impressions x 1,000. A low CPM is only a bargain if the audience is the right one.

Google Ads budget calculator

How much should you spend to hit your lead goal?

Work backward from the leads you want to the daily budget Google Ads needs.

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Monthly budget needed-
Daily budget-
Clicks needed per month-
Cost per lead-

Daily budget uses Google's 30.4-day month. Local Las Vegas CPCs vary widely by industry; use your own account data when you have it.

PPC performance forecast

What will this budget actually produce?

Project impressions, clicks, leads, and cost per lead from a monthly budget and your campaign assumptions.

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Leads per month-
Clicks-
Impressions-
Cost per lead-

Clicks = budget / CPC. Impressions = clicks / CTR. Leads = clicks x conversion rate. Search benchmarks: CTR 3 to 6%, conversion 3 to 8%.

Break-even ROAS

What return do your ads need just to break even?

Your margin decides it. Find the ROAS where ads stop costing you money, and the ROAS you need for a target profit.

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Break-even ROAS-
ROAS for your target profit-
Every $1 of ads must return-

Break-even ROAS = 1 / gross margin. Target ROAS = 1 / (gross margin minus target profit). Below break-even, every extra dollar of ads loses money.

Customer lifetime value

What is one customer really worth?

Repeat business changes what you can afford to pay for a lead. Car buyers, patients, and diners all come back.

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Lifetime value (gross profit)-
Lifetime revenue-
Max cost to acquire (3:1 rule)-
Value per year-

LTV = purchase value x purchases per year x years x gross margin. The 3:1 rule keeps acquisition cost at one third of lifetime value.

The next step

Now see how Google scores your site

The numbers above plan the campaign. Your website is where it lands. Run the free AI Readiness Check and get a strategy guide built for your business.

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